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Featured products

eColorgrown Fiesta Dress

eColorgrown Peasant Dress

eColorgrown Rio Dress
eColorgrown Fiesta Dress
CODE: W1008OC IVORY
eColorgrown Peasant Dress
CODE: W1005OC BROWN
eColorgrown Rio Dress
CODE: W1006OC BROWN
Price: $116.00
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Price: $114.00
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Price: $105.00
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Bamboo Clothing, Organic Clothing, and Organic Baby Clothing

Sami Poem

At Jonäno we feel strongly that the Sami tradition of living a symbiotic relationship with the world is essential to maintaining a healthy lifestyle. That’s why only sustainable and organic clothing, made according to fair trade standards meet our criteria. It's the content of the heart that defines the Sami philosophy of life.

The jonäno name is derived from the ancient Sami language and translates as “everybody healthy.”

juohkehas (everyone, everybody, everyperson)

ná (in this way, like this way, this way)

no (well, healthy)

The Sami are the indigenous people of Scandinavia, with roots stretching back thousands of years, to the first people who settled along the Northern Arctic. For thousands of years the Sami People have been using the land in harmony with nature.

Comfort with Benefit™ - Organic Cotton and Bamboo Apparel

Of all organic fibers, organic cotton is one of the most popular. Organic cotton is grown using methods and materials that have a low impact on the environment.

Conventional cotton farming is one of agriculture’s most environmentally destructive activities, taking an enormous toll on the air, water, and soil, as well as people living around pesticide laden cotton fields. Cotton uses approximately 25 percent of the world’s insecticides and more than 10 percent of the pesticides (including herbicides, insecticides, and defoliants.). In the U.S. in 2000, 84 million pounds of pesticides were sprayed on the 14.4 million acres of conventional cotton grown in the country, ranking cotton second behind corn in total amount of pesticides sprayed. The Environmental Protection Agency (EPA) ruled in 2000 that seven of the top 15 pesticides used on cotton in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens.

Organically grown bamboo clothing is luxuriously soft with a texture akin to silken cashmere, and looks fantastic in nature inspired low impact fabric hues. Bamboo fiber's moisture absorbency is twice that of cotton, and has natural antimicrobial properties, commonly known as "bamboo kun." Bamboo clothing wicks moisture and odor away from your body at twice the rate of conventional cotton. Bamboo does not require the use of pesticides due to this natural antifungal and antibacterial agents. The same natural substance that protects bamboo growing in the field protects you as you wear bamboo clothing.

Bamboo is known to be the fastest growing plant on earth, making it naturally renewable. It grows to its maximum height in approximately 3 months and matures in 3-5 years. Bamboo's growth characteristics enable it to spread rapidly across large areas, and bamboo cultivation can improve soil quality in degraded and eroded areas.

Hemp is the original choice for organic clothing, with references to its use in organic clothing and textiles for over 12.000 years. Presidents Washington and Jefferson both grew hemp, and hemp was grown by the early American settlers. Ben Franklin owned a mill that made hemp paper. Jefferson drafted the Declaration of Independence on hemp paper.

Hemp denim was the chosen fabric for the first pair of Levi’s jeans. More resilient than cotton denim, hemp is just as soft and versatile. And the hemp plant is one of the most amazing eco-friendly plants known on the planet. Industrial grade hemp produces three times more fabric per acre than non-organic cotton, and is a natural for organic farming techniques due to its natural antimicrobial qualities. The hemp plant actually replenishes the soil it is grown in, leaving it richer in essential nutrients than before it was planted. It also grows extremely fast, so it's an excellent crop in terms of productivity for the farmer. But it's hemp's wearability and texture that makes it a natural choice for the jonäno Eco Scrub line in silken hemp linen.

Hemp fibers are longer, stronger, more absorbent and more mildew-resistant than cotton. Organic clothing made of at least 50% hemp block the sun's UV rays more effectively than other fabrics.

At Jonäno™, we are passionate about the organic clothing that we offer you. Jonäno™ is meticulous in removing the guess work out of what is good for your family, saving you both time and headaches. Whether shopping for yourself, your family, or choosing baby gift, we want you to know that the natural products you are choosing, are also items we are using in our home. Enjoy your shopping experience.

      

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