About Us

Established in 2005, Jonäno, a division of Sami Designs, is best known for combining luxurious eco-fabrics with chic boutique styling. We incorporate natural fiber elements into every detail.

Jonäno is the eco-chic boutique division of Sami Designs, and translates in the Sami language to "everybody healthy." The Sami are the indigenous people of Scandinavia, with roots stretching back thousands of years, to the first people who settled along the Northern Arctic regions stretching from Norway into Russia. For thousands of years the Sami People have been utilizing land in harmony with nature. It's the way we choose to live; reflecting first and foremost on what every person has within STRENGTH, ENDURANCE and VALUES. It's the way you look at things, what you value and why you act like you do.

Our mission is to maintain the essential nature of life by providing exceptional apparel that promotes healthy lifestyles while preserving the environment for future generations.

We recognize the need to balance quality and eco-conscious living. This is why our company designs and manufactures stylish organic clothing using certified organic or eco-friendly fabrics and sources according to Fair Trade standards.

In keeping with a commitment to a healthy planet, we strive to maintain the utmost in responsible business practices. Jonäno insists on partnering only with companies that follow wholly sustainable business practices.

As an eco-designer and Jonäno owner, Bonnie Siefers strives to impact the world of fashion with organic clothing creations for the body and soul. Her love for the environment and fashion inspires an exquisite line that is not only ecologically friendly but cutting-edge as well.