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Cosmopolitan Meets Old World: the Istanbul Collection by Jonäno  

Cosmopolitan Meets Old World: the Istanbul Collection by Jonäno

The looks Jonäno sent down the runway at this year’s Portland Fashion Week will be part of their Istanbul instired,  Bloom Collection for Spring Summer 2010.  Designer Bonnie Siefers traveled there this past year. Visits to the Blue Mosque, Grand Bazaar and Spice Market are reflected in the colors, both Urban and Old World and the melding of traditional with modern in this vibrant cosmopolitan city by the sea. The color palette is urban meets nature: Cement Grays, Iron Mauves, Sulfur Citron Yellows, Salty Mediterranean Blues and Rusty Saffron Oranges.

Bonnie explained that the concept of 'organic essentialism' underpins the collection; an advocate of slow fashion, Jonäno once again shows that style and quality are essential to sustainable design. In this collection, Jonäno once again reflects the crucial need of co-existing between nature and the urban landscape.

Jonäno also incorporated several new eco textiles into the collection, including Peace Silk, and Energy Satin, as well as a new watercolor dye technique. Jonäno's trademark Scandinavian modern styling is highlighted in the design choices based on clean lines, tonal colors, and classic silhouettes.

"Streamlined design has always inspired me and lain at the heart of my creativity…" says Bonnie, Jonäno owner/designer, “…this collection reflects a mélange of Urban Eco Chic with Scandinavian streamlined styling that lays at the core of Jonäno’s signature style and is represented the concept of organic essentialism." – bonnie

If Jonäno’s concept of organic essentialism catches fire, perhaps we're right around the corner from eliminating the disposable “trend-centric” clothing that hit its crest during the worst of the recession and get back to creating sustainable, long lasting fashion. The Istanbul Collection by Jonäno premiered on Sunday, October 11th at 8pm at the Vigor Industrial Shipyard in Portland and Fashion Wire Press was the photography house of choice. For a full preview of the collection, visit Portland Fashion Week.