May 15, 2006 - Fall 2006 Fashion Forecast: Eco-Chic
May 15, 2006
Fall 2006 Fashion Forecast: Eco-Chic
Hollywood trendsetters have a fashion secret this season. The comfy looking t-shirts that fashionistas like Cameron Diaz, Gwen Stefani, Charlize Theron, and Paris Hilton are sporting are not made of cotton – they’re bamboo!
Eco fashion is all about comfort and style with a cause. The classics are revamped in innovative organic fabrics that look fabulous and benefit the environment.
The must have Eco-Chic piece for fall is the bamboo thermal sweater. Jonäno™, a Pittsburgh based company, is now offering organic designer clothing in great new fabrics like their trademark ecoKashmere™ bamboo blends. EcoKashmere® clothing pieces are true to their namesake. These environmentally conscious men's, women's and baby products are as soft as cashmere without the cashmere cost.
Bamboo is one of the world’s most sustainable fabrics; it grows quickly and is naturally regenerative. Bamboo fiber does not need to be treated with pesticides as it is naturally antibacterial and repels pests and insects. For this reason, bamboo can be grown and harvested using organic farming techniques.
When spun, bamboo is remarkably silky. Unlike conventional cotton, bamboo is breathable and will not cling in heat and humidity. It is naturally antimicrobial and hypoallergenic. As a fabric, bamboo acts like a natural antiperspirant, whisking away all traces of sweat and odor. The jonäno ecoKashmere® thermal blends certified organic cotton with naturally spun bamboo. This process results in a velvety smooth, stain and wrinkle resistant, antimicrobial fabric. All jonäno™ ecoKashmere® offerings use bamboo of the highest quality and strength from managed bamboo farms. Supporting the principles set forward by the Fair Trade Federation (FTF), jonäno works only with manufacturers who offer fair wages and adhere to FTF employment practices.
This season’s Eco-Chic trend is sure to translate into more than a fad. Bamboo is a sustainable fabric alternative that is silky, stylish, and environmentally beneficial. To discover the miraculous qualities of bamboo and to order a jonäno ecoKashmere® clothing item, visit jonano.com.
published May 15
written by Bonnie Siefers
Owner/Designer
www.jonano.com
Comfort with Benefit™
A division of Sami Designs, LLC
Copyright 2006 Sami Designs, LLC All Rights Reserved.
ecoKashmere®
Comfort with Benefit trademark application pending.
Sami Eco Scrubs trademark application pending.
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ecoKashmere
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