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November 25 2008 - Why Should Sustainability be Stuffy?  

November 25 2008 - Why Should Sustainability be Stuffy?

Soft Sustainable Style

Why should sustainability be stuffy, unaffordable, or overcomplicated? Jonäno eco chic collections offer designer organic fashion to better the world--through green and fair trade practices. Scandinavian modern designer Bonnie Siefers makes sustainable style look easy...and fabulous. Her line of women's dresses, tunics, tops, pants and skirts are ethically made, organic, and truly high style. As an advocate of slow fashion, Jonäno makes the most out of her trans-seasonal and timeless designs.

Inspired by nature, at Jonäno eco chic collections you'll find the most stylishly elegant of organic fashions for both women and babies. Peace Silk Clothing, Hemp clothing, Bamboo clothing and organic clothes made of other natural fibers come together to create earth friendly clothing as well as stunning, head turning looks.

Fashion that breathes with you, Jonäno brings you organic clothing that not only looks good, but feels luxurious. Not to mention how good you'll feel knowing you're taking one step towards a healthier environment. Silky soft bamboo sweaters, sleek long leggings, heavenly angel dresses and sumptuous funnel necks for are only the beginning. Organic clothing that highlights clean lines, tonal colors, and classical silhouettes with a distinctly modern and youthful sensibility, that's Jonäno. 

As an eco-designer and Jonäno’s Bonnie Siefers strives to impact the world of fashion with organic clothing creations for the body and soul. Her love for the environment and fashion inspires an exquisite line that is not only ecologically friendly but cutting-edge as well.

Eco chic collections are about clothes that defy trends and seasonal fashion statements. Conscious choices are portrayed in the ethical and eco-friendly way Jonäno chooses to design and manufacture.  Organic clothing at Jonäno must combine chic styling, with clothing made to last, with all materials 'green', organic, and produced in a fair trade fashion. 

The Jonäno name is derived from the Sami language of Scandinavia and translates to Live Well.  This philosophy is reflected throughout Jonäno’s conscious choices to creating timeless pieces which embrace simplicity of form and focus on detail which is Scandinavian modern.

When this much care has been taken to create a fiber that is truly natural, organic and sustainable, the manufacturing process must also be environmentally responsible. Jonäno creates their trademarked eco fabrics sustainably choosing production that benefits small farmers, local artisans and support their communities.  Jonäno bamboo ecoKashmere is made from organically grown bamboo and harvested close to vertically integrated manufacturers to lessen the transportation costs between fabrication facilities. Their eColorgrown fabrics incorporate the newest techniques for nurturing heirloom colorgrown organic seeds to produce a totally natural color palette. The result is a poetic dance of texture and accents that coordinate well in any wardrobe. By selecting a cooperative-based, socially responsible and “low impact” method of production, Jonäno supports economic equality. Over 400 strong artisans have been chosen to produce these naturally colorful designs.

Jonäno’s choice of a green and socially responsible fulfillment center emphasizes their commitment to implementing environmental sustainability and social responsibility along every step of their path. Founded in 2005, Jonäno, a Pittsburgh-based company features Scandinavian-inspired modern organic clothing. For more information, visit www.jonano.com.