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September 29, 2006 - Scrubs Hit the Street  

September 29, 2006 - Scrubs Hit the Street

Eco Scrubs™ hit the Streets 

Jonäno offers a new twist on an old standard

Eco Scrubs have hit the top of our wish list. No longer limited to shapeless polyester potato sacks, the Eco Scrubs Collection is a must have.
While scrubs have long been the rage among college students, scrubs are becoming the newest trend in streetwear and urban fashion.. Jonäno owner/designer, Bonnie Siefers points out that in last decade, tunic tops and casual drawstring pants, reminiscent of the scrub, have come into vogue. Jonäno builds on this trend offering hip separates in luxurious organic fabrics like hemp linen and organic cotton. “Women love the texture, softness and breathability of organic fabrics and the ease of these flattering silhouettes. By infusing traditional scrub styling with luxurious organic fabrics and redesigning the scrub with curve appeal, scrubs are going mainstream.

Pair hourglass-shaped Eco Scrub tunics with your favorite pair of jeans, a bohemian skirt or dress it up with curve-hugging cigarette pants.  Glam up the look by wrapping a wide belt over a tunic, or choosing the Mia Scrub with its matching sash tie to be worn at the front, side or back. The Eco Scrubs Collection by jonäno offers boundless combinations to create a perfect outfit that goes from a lazy afternoon to a night out on the town. Coordinate Eco Scrubs with kitten heels for a chic, comfy look, or pair them with a bamboo tee from jonäno’s ecoKashmere Collection. Eco Scrubs lower rise drawstring pants represent the new street and urban chic.

Organic cotton and other natural fibers are certainly being seen more and more in top designer collections, and it’s a trend we adore this season.  Even high-profile designers like Oscar de la Renta and Proenza Schouler are working in eco-friendly fibers such as bamboo, corn, and organic cotton. This can only be a trend we will see for years to come.

Evocative natural colors rule.  As designers continue to cater to comfort and practicality, there is also a trend toward natural color hues and undyed color grown fabrics. There is an abundance of texture and color in the 2006 -2007 fashion forecast, and the Eco Scrubs nature-inspired palette offers both bold colors and subtler earth tones. 
 

Versatile, forgiving and unassumingly glamorous, the Eco Scrubs Collection rocks! Check them out at www.jonano.com and ask for them at your favorite boutique.

written by ecobabe
www.jonano.com
Comfort with Benefit™
A division of Sami Designs, LLC

Copyright 2006 Sami Designs, LLC All Rights Reserved.
ecoKashmere trademark application pending.
Comfort with Benefit trademark application pending.

EcoScrub trademark application pending.

Headquartered in Pittsburgh, PA, Jonäno™ is one of the few scrub companies on Earth specializing in eco-friendly fabrics and sustainable business practices.